NIFT 2024

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As cricket fever sweeps the nation, restaurants and cinemas are bracing for a surge in revenues and full houses this Sunday when India takes on Australia in the cricket World Cup final. Eateries are pulling out all the stops to make the most of the high-stakes event, with special menus, discounts, and games planned alongside the match. A restaurant in Delhi is already fielding calls from eager fans trying to book a spot in advance. "Everybody at the restaurant is excited because India is in the final. We are putting up massive LED screen at many points in the unit, which will make it a lovely destination to enjoy the match in a group."

Another restaurant in Gurugram's Cyberhub is offering a 15 per cent discount to customers who come in wearing the Indian cricket jersey to the screening and will also have a dhol waala on the spot. The sponsors created excitement not only for consumers but also for the team. We witnessed a massive jump in footfall during all the World Cup matches and needless to say that all India matches were housefull.

"We are expecting a 100 per cent rise in footfall over usual Sundays, and queries have already started pouring in since last Friday. A rise of 100 per cent in revenue on the night of the World Cup final is also expected."

Eateries in Mumbai are organising "Powerplay at the Dining Table", where patrons can predict team India's runs during key overs and savour victory with exclusive dishes. Embrace the sporting spirit as you cover the cost of your wagered item if luck doesn't swing your way.

The restaurant is also offering exclusive desserts for the occasion: 'The King Kohli', a tart shell filled with caramelised white chocolate ganache, and roasted macadamia nuts, topped with a coffee mousse, and an almond and cocoa sponge, vanilla bean mascarpone cream, and 64 per cent manjari dark chocolate mousse, all encased in a red glaze.

Cafe C is offering exclusive match-day deals of 3+1 on soft drinks. "We aren't sold out, but we are getting reservations at a high speed for the screening on Sunday. We are expecting a 30-40 per cent increase in revenue on the day."

A cinema chain, too, is hoping to recreate a stadium-like atmosphere for fans by screening the final match at its cinemas in more than 45 cities. "Since the second semifinal between Australia and South Africa was held on November 16, we opened advances for the finals only late Thursday night; over 45 per cent advance tickets have already been sold out our theatres," says the executive director.

"This will be a grand festival taking the thrill of the World Cup to newer heights. Fans can enjoy the unlimited refills of popcorn and soft drink while cheering for India," adds the director.

Choose the correct option that means the same as: Pulling out all the stops.